Womens’ Personal Shopping and Styling

Personal Shopper Sydney—Invest in Your Clothing
Personal Stylist shopping in Queen Victoria Building women's shop - Alannah Hill

Learn how to shop for your body shape and colouring, and create a personal style so that you never wear a bad outfit again.

Having a Professional Stylist with you while shopping is a fun and rewarding experience. You’ll not only find those key pieces that last multiple seasons, but you’ll also find clothing that flatters your figure and gives you confidence.

Great style is potentially life-changing. What are you waiting for?

How Does it Work?

The Style Consultation

The Style Consultation is all about you, this is a face to face meeting either in person or over Zoom. I’ll get to know your personality, personal taste and lifestyle and we’ll discuss the best way to enhance your style.

We’ll create a style based on your needs, and I’ll plan where to take you shopping. We’ll discuss the best ways to work with colour in your wardrobe and how to maximise your best features. Mostly, during our session together, I get to listen to what you need and plan a service that exceeds your expectations.

alarna hope holding a style consultation for a client in sydney

I loved the session, what a work out! You made it much less painful than I was expecting, I’m really pleased with the outcome and I feel much more at home with my body now. Thank you!

Mel, Balmain

Personal Shopping

There are so many factors that influence your shopping habits and impulse buying. I meet clients all the time that are constantly bringing home the same items and wondering why they have eight brown cardigans, all in the same cut. Or why they have so much of one colour in their wardrobe. Habits like these are so easy to form, no wonder you’re struggling to find things that suit you and work well with the rest of your wardrobe.

I’ll teach you the importance of a core wardrobe and buying quality over quantity and I’ll take you to the right stores for your shape, style and budget. You’ll learn what colours suit you, plus you’ll learn how to shop with purpose, like a Stylist.

With me by your side, you’ll snap out of your style rut and feel confident that the next time you shop, you’ll pick the perfect investment pieces.

alarna hope shopping in the strand arcade in sydney
Outfit colour cheat sheet mockup, styling guide given to half day clients
Full Day Sessions Include a

Tailoring & Colour Guide

Pricing and Duration

Alarna Hope provides her services in half and full day bookings. Half day bookings are great when you only need a handful of looks or a seasonal update.

For complete wardrobes or larger updates you will need to book a full day, this also includes a tailoring and colour guide. If you’re unsure of what you need, contact Alarna and she’ll help to advise you on what service will be most suitable.

All prices are inclusive of GST.

Half Day – $418

Style Consultation

Up to four hours of Personal Shopping

Investment – $418

Full Day – $715

Style Consultation

Four and a half to eight hours of Personal Shopping

A colour & tailoring guide

Investment – $715

Where Will We Shop?

Sydney City & Bondi Region:

Pitt Street Mall, Sydney CBD & Bondi Junction Westfield

Illawarra & Wollongong Region:

Crown Street Mall, Wollongong

Please note, the best discounts and stock options, when shopping with Alarna, occur in Sydney CBD.

Book Your Session

Sydney City - Personal Shoppers view of Westfield Pitt Street

Find out more about some of my favourite shopping destinations!

In Australia, there are plenty of great places to shop for quality clothing and fashion. Sydney and Melbourne are Australia’s top shopping and fashion destinations that attract a range of fashion retailers such as Witchery, COS, Myer and David Jones. Not only does Sydney stock a great range of products for shoppers, but it’s also a great place to attend clothing markets, fashion festivals and new season launches.

When shopping in Sydney, the best places to visit are in the heart of the shopping district, this includes the Pitt St Mall, Castlereagh Street, the Strand Arcade and the Queen Victoria Building. Other destinations include the huge and versatile Bondi Junction Westfield which includes hundreds of stores for a range of budgets, interests and lifestyles. Paddington, Surry Hills and Newtown have great boutiques and vintage resellers while the Market and York Street part of Sydney CBD supplies luxury brands such as Chanel, Burberry, Dior and Louis Vuitton.

Pick the right personal shopper for your needs

A personal shopper can broadly be defined as someone who either buys items on an individual’s behalf or assists people with purchasing choices. While technically they can provide help with the buying of just about any kind of product, personal shoppers are typically involved in making purchases of clothing or fashion related pieces.

Many trained Fashion Stylists work in this field helping clients to buy clothing that is optimally suited to their individual attributes, including body shape, skin and hair colour. Clients can also learn about style and how to dress correctly to project a strong public or professional image.

A Personal Shopper who is a trained fashion stylist will shop with a client for items that fit the client’s lifestyle, budget, taste, body shape and skin colouring. A personal shopper will help you discover new ways of shopping that are practical and time-saving, and not impulsive and overly expensive. It is important to keep in mind that not all are fashion stylists so it is important to make sure you are working with a qualified professional if you are after clothing that is going to best suit you and your individual needs.

A personal shopper will also create outfits for you and take the hard work out of putting looks together and pulling them off perfectly. They give you confidence that you can transform your desired outcome into a reality. Hiring a personal shopper when you need to buy multiple items of clothing, whether that be for work, play or a special event, is a lucrative and educational experience that changes your outlook on individual style, wardrobe maintenance and smart shopping.


An in-Store Personal Shopper or Stylist often works for a commission paid by the store owner. Some in-store services advise that there is no obligation to purchase, while others charge a fee for hiring them. In-store Personal Shopper services are available in Sydney at the stores of David Jones, Myer, Sportsgirl & Topshop. In many cases, these employees don’t have formal training but have excellent product knowledge.


An Online Personal Shopper / Stylist is someone who works for an online retailer, recommending products to customer from a brief. Sometimes these people refer customers to what is in season, or what is on sale. An Online stylist is not usually formally trained in and sometimes works on a commission.


A freelance or independent Personal Shopper provides the smartest and most valuable hired shopping assistance obtainable. Many professional freelancers will not work on a commission base or receive discounts for their sales. They are there to help their client meet their outcome in the most efficient way possible.


A meeting with the client to define a goal to work towards, as well as a Style Analysis.


With the client to find pieces suited to the client’s body shape, lifestyle, budget etc.

Wardrobe Makeovers

A clean out of the client’s current wardrobe to remove items they don’t wear, use or love. A Wardrobe Makeover helps clients to make new outfits out of items they already own, it also helps clients to identify their shopping habits and any gaps in their wardrobes.

Holiday/Travel Stylings

Some plan outfits for clients travelling, this can include packing bags to make sure nothing is forgotten.

Bridal Styling

Styling Brides for their wedding, as well as the Bridesmaids, Mother of the Bride, Groom, Groomsmen and Father of the Bride.

Corporate Styling

Also known as Image Consulting. This includes styling professional men and women based on their career path and ambitions. A corporate stylist dresses men and women according to professional image standards.

What we can fit into a Half Day session

  • Special occasion shopping
  • Small seasonal updates
  • Shopping for one area of your wardrobe ie; work wear, going out clothing or casual wear.

What we can fit into a Full Day session

  • Seasonal Overhauls: winter work, casual and going out clothing
  • Total Overhauls: Covering all areas of the wardrobe including shoes and accessories.

Not sure what you need?

Give Alarna Hope a call on 0429 607 049 to discuss your needs and work out what package would suit you best.

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