personal stylist alarna hope measuring a clients shoulders.

I’ve always been a very practical person, so it’s no surprise that I run my styling business and teach styling methods to my clients that have a practical approach.

Hello there, I’m Alarna Hope. Born and raised in the Illawarra and currently living in Sydney, Australia with my cat Meryl Streep, and my fabulous shoe wall. Before we get into my styling work and blog and why I started it, I wanted to tell you a little about me.

I’ve always been a sucker for a good movie with a makeover scene – my favourite by far is Crazy, Stupid, Love where Ryan Gosling stops Steve Carell from continuing the use of his velcro wallet. What a transformation!

My sister is a Makeup Artist and my brother is a Musician, my father is a Rare American Car Enthusiast and my mother is the talented, supportive woman that holds us all together! In fact, she’s the one who inspired me to become a Stylist right from the start.

Growing up, I always wanted to work in fashion, but it wasn’t until I became a teenager that I realised I wanted to be a costume designer. However, the Illawarra didn’t provide many courses for the theatrically inclined. I used to help dress my mother and sister to make them feel and look great and I was good at it, but at the time, Stylists weren’t really something we knew of. So instead, at sixteen, I decided to study Fashion Design at Tafe of a night time after school and that’s where my love for quality garments manifested.

Free style advice right at your fingertips
personal stylist Alarna Hope in her professional office in Sydney.

I studied hard, took industry-specific courses, interned my fingers off (yes, steamers will turn your heat-sensitive fingers into fireproof warriors) and when I was so over working at a job I didn’t love – I decided to make myself a promise. To wake up every day doing a job I loved and never stop learning!

I’ve been doing that ever since by creating services for people who want to have their own style and a quality wardrobe and upon doing that, built my blog, formerly That Effortless Bitch. Through learning about my private client’s desires, troubles, sensitivities and taste, I managed to create a brand based around one thing I feel the fashion industry has forgotten, and that’s reality.

We aren’t the media’s idea of perfect, we’re not the type who has a body that just bounces back after pregnancy, or fluctuates in ideal areas. We don’t look as young as the models in the adverts that are aimed out our demographic, even though they may be half our age- and we sure as hell couldn’t give two cents to the person who decided that mismatching your shoes was a trend back in 2012.

During my time as a Stylist, I’ve had the pleasure of working with many amazing clients both private and commercial and have had the privilege of travelling overseas to study Fashion, Menswear and Styling to ensure I bring the best services to my clients that I can.

More About Alarna

Raised by the Water

I’m originally from the South Coast, born in Wollongong and raised by a hard-working family in a relaxed beachside town.

Here is where I started my career and found my love for fashion.

Professionally Trained

Throughout my fashion education, I’ve studied Fashion Design & Technology, Fashion Business, Image Consulting, Menswear, Professional Styling and Historic Fashion. I have studied both in Australia and overseas and continue to take new fashion related courses every year to stay up to date with the industry.

Career Highlights

Consulting for Swarovski, Game Of Thrones and David Jones. Styling clients for the Logie Awards and being recognised as an expert in my field by various print and online publications both in Australia and Internationally.

Are you ready for effortless style?



I sure do, my services cater mainly to men and women in Sydney and the Illawarra region, and for particular clients, I fly in and out for styling. Soon, clients outside of Australia will be able to participate in online styling.


Learn as much as you can about garment construction, the quality of a garment’s construction and recognising how something will fit your client before they’ve even tried it on not only saves you both time but makes you a go-to stylist. I studied Fashion Design in Australia and then took a small course in menswear in Los Angeles.


The photos shot for Instagram are often shot on my iPhone 6 and edited in VSCO and lightened in Facetune. My blog photos are either shot by local photographers, from international photographers and some are shot by myself using a point and shoot Sony G with natural lighting or softbox lights if it’s a late afternoon, then edited in Adobe Photoshop or Lightroom.


Certainly, I love working with brands that will help my readers in a practical way, if you would like a media pack and to inquire if your brand is the right fit for us, get in touch!

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