I’ve always been a very practical person, so it’s no surprise that I run my styling business and teach styling methods to my clients that have a practical approach.
More About Alarna
Raised by the Water
I’m originally from the South Coast, born in Wollongong and raised by a hard-working family in a relaxed beachside town.
Here is where I started my career and found my love for fashion.
Throughout my fashion education, I’ve studied Fashion Design & Technology, Fashion Business, Image Consulting, Menswear, Professional Styling and Historic Fashion. I have studied both in Australia and overseas and continue to take new fashion related courses every year to stay up to date with the industry.
Consulting for Swarovski, Game Of Thrones and David Jones. Styling clients for the Logie Awards and being recognised as an expert in my field by various print and online publications both in Australia and Internationally.
FREQUENTLY ASKED QUESTIONS ABOUT ALARNA
DO YOU STYLE YOUR CLIENTS YOURSELF?
I sure do, my services cater mainly to men and women in Sydney and the Illawarra region, and for particular clients, I fly in and out for styling. Soon, clients outside of Australia will be able to participate in online styling.
WHAT DO YOU RECOMMEND AN ASPIRING STYLIST TO STUDY?
Learn as much as you can about garment construction, the quality of a garment’s construction and recognising how something will fit your client before they’ve even tried it on not only saves you both time but makes you a go-to stylist. I studied Fashion Design in Australia and then took a small course in menswear in Los Angeles.
WHAT PHOTOGRAPHY EQUIPMENT DO YOU USE ON THE BLOG?
The photos shot for Instagram are often shot on my iPhone 6 and edited in VSCO and lightened in Facetune. My blog photos are either shot by local photographers, from international photographers and some are shot by myself using a point and shoot Sony G with natural lighting or softbox lights if it’s a late afternoon, then edited in Adobe Photoshop or Lightroom.
DO YOU CURRENTLY HAVE ANY PARTNERSHIP OPPORTUNITIES?
Certainly, I love working with brands that will help my readers in a practical way, if you would like a media pack and to inquire if your brand is the right fit for us, get in touch!